Scan or click to download 'House of Lords: Science and Technology Select Committee: 2nd Report of Session 2010–12: Behaviour Change Report'
The Skinny: The aim of much government policy is to bring about changes in people’s behaviour and so a government’s success will often depend on their ability to implement effective behaviour change interventions whilst, at the same time, avoiding significant harmful side effects. It is the government’s intention to use a range of non-regulatory interventions that seek to influence behaviour by altering the context or environment in which people choose, and seek to influence behaviour in ways which people often do not notice. This report assess’ the evidence-base for the effectiveness of “nudges”. It concludes that the government need to consider the whole range of possible interventions when policy interventions are designed. This is a vital given that the report found evidence that indicated that the Government’s preference for non-regulatory interventions has encouraged officials to exclude consideration of regulatory measures when thinking about behaviour change.
Publisher: TSO
Published: 19/07/11
Size: 111p.
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